Keyword research done properly is market research. It tells you how your customers think about their problems, what vocabulary they use, which terms signal they are ready to buy and which ones are just browsing. A keyword list without that context is just data.
We build keyword strategies around intent mapping. Every term we include is categorised by where it sits in the purchase journey: informational, navigational, commercial or transactional. That categorisation determines the content approach and the priority in which you tackle each target.
Our deliverable is a full content and targeting plan: keyword map, content type recommendations for each cluster, difficulty and volume assessment and a sequenced approach to tackling competitive terms. We also flag quick wins that should be addressed first because they have the highest ROI for the effort required.
WHAT IS INCLUDED
DELIVERY
Keyword strategy documents deliver in 3 to 4 weeks including discovery call and brief review.